Art Direction, Facebook & Instagram Advertising
FESTIVE SEASON AT ST. PANCRAS
FESTIVE SEASON CAMPAIGN FOR
ST. PANCRAS RENAISSANCE HOTEL
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Brief: Create a Facebook and Instagram advertising campaign to promote the festive offerings at St. Pancras Renaissance Hotel in 2019 for the hotel, restaurants, bars and spa.
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Strategy: Implement a mobile-first and video strategy for the campaign
Festive Season & NYE
For the festive season 2019, we worked with our video agency: Wonderhatch to create paid social video content to promote our festive, Christmas and New Year offerings in the hotel and our F&B outlet. We ran social media advertising with mobile-first formats (9:16) across Facebook, Instagram and Messenger. The main objective is to drive traffic and increase covers for Festive Season and New Years Eve at the Booking Office and the Hansom.
Art Direction
Hero Video
Facebook & Instagram Advertising
Campaign
Festive Season at St. Pancras
Platform: Facebook & Instagram
26.4K
Reach
39.8K
Impression
34.7K
Video PLay
305
Clicks
To maximise the conversion for all the festivities in the restaurants and bars, the hero video was split into different short-form videos tailored towards the festive season, festive afternoon tea, NYE events with individual branding to drive covers for the outlets.
The Hansom (Bar)
Festive Season at The Hansom
Platform: Facebook & Instagram
20K
Reach
40K
Impression
783
Clicks
£0.23
Cost Per Click
NYE at The Hansom
Platform: Facebook & Instagram
7.9K
Reach
12K
Impression
323
Clicks
£0.18
Cost Per Click
Execution
Festive Season at The Booking Office
Platform: Facebook & Instagram
The Booking Office Restaurant & Bar
NYE at The Booking Office
Platform: Facebook Event, Facebook & Instagram
31K
Reach
49K
Impression
613
Clicks
£0.27
Cost Per Click
55.2K
Reach
93.1K
Impression
1683
Clicks
£0.31
Cost Per Click
St. Pancras Spa
Festive Season at St. Pancras Spa
Platform: Facebook Event, Facebook & Instagram
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​For the spa, we have updated the SKChase voucher site and boosted a post, targeting at men specifically for the spa to drive traffic on gift vouchers during Christmas.
15K
Reach
17K
Impression
238
Clicks
£0.27
Cost Per Click
2020 Giveaway
Results
2020 Giveaway
Platform: Facebook Event, Facebook & Instagram
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To help reach the target of 30K followers on Instagram, I implemented a giveaway combining the hotel, the Hansom and the Booking Office. Prices include a room stay at St. Pancras, afternoon tea at the Hansom and Sunday lunch with free-flowing wine.
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Followers reached 30K+
61K
Reach
93K
Impression
1424
Likes
1027
Comments
Total Campaign Performance
228K
Reach
148K
Video Plays
395K
Impression
46.6K
Post Engagement
6507
Clicks
£1086
Cost
ROI
Booking Office Restaurant & bar
December total covers increased by 1.64%
Christmas Day covers increased by 12.1%
Festive Menu covers increased by 887%
NYE covers increased by 109%
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The Hansom Bar
December total covers increased by 194%
Festive Afternoon Tea covers increased by 1444
Credits
Production Manager, Creative Director: Patrick Luk
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Content Agency: Wonderatch Ltd.
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Produced whilst working for St. Pancras Renaissance Hotel in December 2019.
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© 2019 Marriott International, Inc. All Rights Reserved. St. Pancras Renaissance Hotel and it’s logos are the trademarks of Marriott International, Inc, or it’s affiliates.