Diversity Campaign, Creative Direction, Design

RUBIK'S CUBE

DIVERSITY LAUNCH CAMPAIGN

Objective: Launch the latest product/service: Diversity & Inclusion Services and get potential clients/candidates to engage with Nastrac

Solution (Big Idea): RUBIK CUBE

Scope of Diversity

Gender | LGBT | Disability | Race

Proposition: Your partners in helping you build a more diversified workplace.

Logo Design

Marketing Materials

Diversity Rubik’s Cubes Customised rubik’s cubes: the idea is to show that mixing the cube demonstrate our diversity services.	Offline Campaign Branded box: send the boxes to potential clients.	Box Content What's inside the box: brochure, rubik's cube, handwritten note & business card.	Handwritten Card Personalised to different potential clients.

Offline Campaign / Guerilla Marketing

Online Campaign - LinkedIn Sponsored Update (PPC/CPM)