Creative Direction, Social Media Advertising

AR CHRISTMAS EXPERIENCE & WINTER TERRACE

Client: St. Pancras Renaissance Hotel

Objective: Create a creative campaign and a winter terrace activation to drive awareness for the Festive Season at St. Pancras during the pandemic in 2020.

Award: Nominated for the Best Innovation Award for the HMA Hotel Marketing Awards 2021 by Hotel Marketing Association.

SPECIAL YEAR, SPECIAL CHRISTMAS

2020 has been a tough year… However Christmas is not cancelled. This year, we’ve partnered up with Veuve Clicquot to bringing a special touch to our iconic trees with Virtual Christmas Trees.

We’ve also partnered up with C4WS Homeless Project to give back a little this festive season.

How Does It Work?

STEP 1

Scan the QR code

Locate near the forecourt or the Grand Staircase

STEP 2

Follow the instructions

Step-by-step guide for the AR experience

STEP 3

Position the Christmas tree

Place the tree on the forecourt or the Grand Staircase

STEP 4

Snap & Share #VirtuallyStPancras

Take a picture of the Christmas tree, tap & hold to share it on social and we will donate a meal to a rough sleeper*

*For every share on Instagram with the hashtag #VirtuallyStPancras and tagging @stpancrasren & @veuveclicquot, we’ll donate a meal to a rough sleeper with C4WS Homeless Project. T&Cs apply

Demo Video

Facebook & Instagram Advertising

Campaigns

41K
Reach

47K
Impressions

4K
Post Engagement

892
Clicks

892
People who tried the experieence

50+
Shares

VEUVE CLICQUOT WINTER TERRACE

St. Pancras Renaissance Hotel just got extra Christmassy with the Festive Winter Terrace. Join the festivities in one of the most iconic London hotels. The terrace was fully heated to keep guests feeling toasty and relaxed throughout the cold weeks. We created a handcrafted cocktail from the Verve Clicquot Champagne Menu as well as tasty small plates.

Launched from 4th December and opened every Thursday to Saturday 5pm - 9 pm during December.