Creative Direction, Restaurant & Bar Activation, Social

10TH ANNIVERSARY CELEBRATION

10TH ANNIVERSARY CELEBRATION AT ST. PANCRAS RENAISSANCE HOTEL

Client: St. Pancras Renaissance Hotel

The grand opening of St. Pancras Renaissance Hotel was on 5 May 2011, in 2021 it marked their 10th anniversary of the opening.

Objective: Create unique stay, spa, F&B experiences to celebrate our 10th anniversary and capture the leisure market from coming out of lockdown.

WHAT WE CREATED?

10 Until 10 - Stay, Play & Enjoy Being Away

The 10 till 10 stay package offers an early check-in at 10am and a late check out until 10pm, with a champagne brunch at The Hansom and relaxation at the Victorian-inspired St. Pancras Spa.

Lose 10 Years - Turn Back Time

It has been estimated that over 6 million people* in the UK believe that lockdown has visibly taken its toll on their skin. Guests and visitors looking to turn back the clock by 10 years and experience a post lockdown glow will enjoy St. Pancras Spa’s 60-minute Ko Bi Do Fountain of Youth Facial.

10th Anniversary Cocktail Menu
In ode to the hotel’s British heritage, The Hansom at St. Pancras Renaissance is set to launch a special 10 piece cocktail menu, featuring the hotel’s iconic heritage, stories, and travel inspired cocktails featuring other Renaissance Hotels.

Photoshoot & Art Direction

Content Creation & Digital

To help push the 10th Anniversary Celebration, we worked with our video agency Wonderhatch to create a staycation video for St. Pancras Renaissance Hotel. The video had over 7k+ views across Facebook and Instagram. Watch here

Website/Landing Page
We built a customised landing page for the stay experience on the hotel website (40k+ monthly visitors), along with content & menu updates on the independent outlet sites for the Hansom & The Spa.

10th Anniversary Cocktail Menu
A customised cocktail menu was created for the special 10-piece cocktail menu.

Social Media Advertising Campaigns

Campaigns

We ran a series of social media campaigns across Facebook and Instagram to drive awareness, bookings, covers for the 10th Anniversary Celebration, targeting domestic/leisure travellers looking for staycation in 2021.

Paid Social Media Performance:

51.6K
Reach

98.8K
Impressions

2,121
Clicks

£0.16
Cost Per Click

£342
Spent

PR & Influencer Marketing

Main Coverages:
BA High Life, ARCADIA, Yorkshire Times, On in London, HELLO!

Total Media OTS: 4,012,000

Influencers:
Birkbites (20k followers), Brunchinpairs (15k followers), Letsget.em (11.7k followers), Wanderfultraveler (46.3k followers), Binnysfoodandtravels (17.8k followers), Bonnierakhit (93.4 followers), Ladywhobrunches (43.4 followers).

Total Influencer Reach: 250,900

10TH ANNIVERSARY CELEBRATION